managed services

Busting Managed Services Myths

Managed services aren’t just another questionable business expense. They’re a strategic move that can actually take a lot of pressure off your annual budget. In fact, managed services fall into a rare category.

You get a lot of bang for your buck, and you get peace of mind.

The (Ahem) Cost of Doing Business

Let’s begin with the obvious. Running a business is expensive. Sometimes ridiculously so.

Certify, the makers of a business accounting software suite, recently reported some of the more outlandish business expenses they saw last year.

Would you have approved any of these?
  • $30 per month for a subscription. (You know, for networking purposes.)
  • $250 for a professional bagpipe player for the company picnic. (Nothing sets the mood like bagpipes.)
  • $5,000 for tires for an employee’s personal car. (The employee just felt like it was fair to ask their employer to spring for new tires. Also, five grand?! Where are they shopping for tires?)

Clearly it’s wise to keep your guard up. No one should part ways with their business’ hard-earned profits for something absurd – like a llama rental. (That one is also real, and actually got approved.)

Unfortunately, some misconceptions about managed services leave business leaders feeling like this is just another avoidable expense. Let’s bust some managed services myths.

What Managed Services Aren’t

Much of the confusion arises because managed services are (understandably) misunderstood. Here’s what managed services aren’t.

Managed services aren’t an insurance policy.

IT consulting isn’t exclusively about fixing things once they’re broken. That’s a part of what managed services providers address, but it’s far from the whole picture. This isn’t a just-in-case service. It’s a proactive, strategic tool.

According to the SMB Group, “72% of SMB decision makers say that technology solutions can help them significantly improve business outcomes and/or run the business better.” That’s what we aim for.

The goal of IT consulting is to create overall efficiency, productivity and ease-of-use in every facet of your network. A managed services provider will be there to address issues when something breaks, but the real focus is on avoiding issues to begin with. When that’s done well, everything about your business runs smoother.

A smoother operation means fewer headaches and higher profits. That’s the opposite of an insurance policy, which is commonly thought of as “betting against yourself.”

Managed services aren’t an unnecessary add-on.

Let’s say you’re somewhat tech-savvy. You may feel that you can take care of your business network just fine on your own, thank you very much. A lot of small business owners opt for that approach.

But there’s a downside. You have a business to run. You can’t focus all your time and attention on upgrades, updates and troubleshooting. Strategic IT management takes research and time. Most business leaders have enough on their to-do lists without adding another major project.

On top of that, Insight reports that “55% of small business owners feel that their current technology solutions are actually ‘a hindrance to incorporating or adopting new technologies.'”

Are you sure your current network is the best it could possibly be? What if a managed services provider could fine-tune your operations and add to your most limited resource – time?

Then you could focus more on growth and work/life balance. That hardly sounds unnecessary.

Managed services aren’t a luxury.

Because managed services are a premium service, there’s some temptation to think of them as the business equivalent of a luxury item.

The thinking goes like this. IT consulting is like heated leather seats in your car. It’s nice, but it’s also an extravagance you can easily do without.

That couldn’t be more wrong.

When Forbes took an in-depth look at the managed services industry, they concluded there are four solid, consistent benefits to partnering with an IT consultant: “improved operational performance, reduced operational risk, cost avoidance and accelerated innovation.”

That’s practically a short how-to guide for business success. If you have those four things, you’re likely in growth mode.

Managed services aren’t heated leather seats. They’re the turbo kit that boosts your overall performance and delivers real, raw power.

Complete Care with Certus Technologies

Here at Certus, we pride ourselves on delivering something that makes a real difference. We call our managed services Complete Care. We’re not offering an IT insurance policy, an expensive add-on, or a luxury item. We deliver genuine value to businesses in the Tri-state Area.

We strive for minimum interruptions and maximum production. To accomplish that, we bundle Complete Care into a single plan, covering your entire network for a fixed, affordable monthly fee.

Your accountant will love the value. Your employees will love the support. And you’ll love the impact it has on your whole business, including the bottom line.

If you’re ready to put technology to work for you, it’s time for us to have a conversation. We’re located right here in northern New Jersey, and we’re committed to showing you just how valuable managed services can be.

About The Author

Evan BerkEvan Berk is Managing Partner at Certus Technologies, an IT Managed and Cloud Services firm that specializes in helping clients dramatically improve their business productivity.

Evan is passionate about simplifying and demystifying complex Information Technology systems and believes that the best IT systems should make our lives easier and more productive, both in the workplace and at home. He can be contacted at or at 973-944-5000.

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