Strategic with an IT Consultant

Ensure Your Technology Investments are Strategic with an IT Consultant

Successful businesses know implementing proven strategies is paramount to achieving goals. While risk-taking is also necessary, your business should never gamble with its technology investments. Hiring an IT consultant ensures your network investments are always strategic. Here’s how:

An IT Consultant Safeguards Against Bad Investments

Each technology investment your company makes either enables your staff to do more with its precious time or wastes more of your capital.

For example, your business might purchase a new software program to better manage employee schedules. But if the program isn’t intuitive or you fail to train your staff appropriately, what’s keeping them from going back to traditional spreadsheets and abandoning your investment?

Think of all the times you purchased new technology either on impulse or without understanding all the intricacies. There are three questions you should ask regarding your current IT investments:

  1.      How many employees use the technology?
  2.      Are they leveraging it to the fullest?
  3.      Is this investment increasing productivity?

No business is immune to making an occasional wrong decision. While smaller software investments might have seemingly negligible impacts, each one adds up and affects your bottom line.

Concerning larger investments, like an ERP system or 500 desktops, taking a gamble and losing is too much for most small- and medium-sized businesses to absorb. Hiring an IT consultant will safeguard your business from making bad technology investments. This allows your company to save money, time and increase its productivity.

An IT Consultant Considers Your Long-term Goals

An IT consultant is more than just someone who tells your business what technology to buy and how to use it. They also serve as a business partner by working to understand your long-term goals.

While the rate at which businesses must replace technology is ever-increasing, that doesn’t mean your company’s investments should have the same two-year lifecycle as your personal cell phone. An IT consultant looks at how to mitigate unnecessary changes by ensuring your investments are beneficial now and in the future.

A question most businesses consider before making a technology purchase is: What’s the potential ROI? An IT consultant takes this a step further by asking: Will your investment scale as your business grows?

Although every piece of technology has an end-of-life, ensuring your investments are scalable empowers your business to achieve optimal ROI.

Certus: An Experienced IT Consultant

Could your business try to answer all the questions in this blog on its own and eliminate the cost of an IT consultant? Sure, but that still involves taking an unnecessary risk with your technology.

As an experienced IT consulting firm, Certus Technologies can guide you to make the right decision every time with your network. Give us a call when you’re ready to ensure your investments are strategic and empower your business to achieve its goals.

About The Author

Evan BerkEvan Berk is Managing Partner at Certus Technologies, an IT Managed and Cloud Services firm that specializes in helping clients dramatically improve their business productivity.

Evan is passionate about simplifying and demystifying complex Information Technology systems and believes that the best IT systems should make our lives easier and more productive, both in the workplace and at home. He can be contacted at or at 973-944-5000.

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