IT Professional Services

What if You’re Not an IT Expert?

We like to think we know best. Whether we’re talking about IT services, taste in movies, or the best pizza joint within driving distance, there’s comfort in confidence. Everyone likes to feel like they know their stuff.

What about when you . . . don’t? You can’t be an expert on everything. That’s why your business needs IT professional services.

But put a pin in that. We’ll come back to it. First, let’s explore an epic failure committed by one of the most successful companies on the planet.

IT inexperience and dodging 747s.

In 2012, Apple execs decided they’d had enough of Google’s dominance when it came to navigation and mapping. They pulled Google Maps from their app store and launched Apple Map. Chaos ensued.

Apple developed their map solution by aggregating information from 24 different sources. Sometimes the data didn’t match up. Granted, only about 1% of the information was wrong, but that was more than enough to create mass confusion.

For example, the address for Dulles Airport in Washington, DC was wrong. How wrong? According to CNN, wrong enough to “get a driver arrested and possibly run over by a 747.”

As smart and successful as Apple is, they simply didn’t have the right information or experience to pull off a successful navigation app. Thankfully, they recognized as much and eventually brought Google Maps back to their app store.

The “I” in IT professional services.

The “I” in IT professional services stands for “information.”

Information. Knowledge. Expertise. That’s what IT is all about – leveraging experience and technology to create practical solutions.

Professional services is a broad term that covers a wide variety of IT projects. Business leaders make use of IT professional services when they have a specific goal in mind and a high level of expertise is warranted.

Typical situations include projects like replacing or upgrading servers, software solutions or cybersecurity tools. These are huge tasks that require a lot of research and strategy. Even tech-savvy business leaders rely on IT professional services firms to help with the workload.

After all, let’s not forget the example from just a few paragraphs ago. That was Apple – one of the top tech companies in the world. Their failed map application was a catastrophe. You don’t want to follow their example when it’s time to take on your own IT projects.

When IT know-how meets your goals.

The best IT professional services firms find graceful ways to incorporate two really important things: their expertise and your goals.

At the end of the day, what really matters is creating the kind of success you’re after. No one else can tell you what that should be. Instead, skilled professional services providers will start by listening. Once there’s a clear understanding of your targets, it becomes possible to develop a project timeline that accomplishes what matters to you within your time and budgetary constraints.

You get the results you need without derailing your own focus. You have enough on your plate just running a business. When you have a significant IT project on the horizon, it makes a lot of sense to call in the experts.

Here at Certus, we have extensive experience helping clients navigate complex IT projects. We’re confident of our track record, and proud to offer our IT professional services to SMB leaders on the cusp of a technology project.

If you’re about to undertake an IT project, you need IT professional services. Contact us today to find out how we can help.

About The Author

Evan BerkEvan Berk is Managing Partner at Certus Technologies, an IT Managed and Cloud Services firm that specializes in helping clients dramatically improve their business productivity.

Evan is passionate about simplifying and demystifying complex Information Technology systems and believes that the best IT systems should make our lives easier and more productive, both in the workplace and at home. He can be contacted at or at 973-944-5000.

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